Need industry trends for your next planning meeting—but don’t have a week to research? This video shows a practical AI workflow to generate credible, sourced industry trend intelligence that’s tied to real business decisions. You’ll get a prompt framework that produces an executive summary, trend analysis, and a prioritized action plan. Watch now to build a trends deck that your team can actually use.

Full prompt:

<ROLE>

You are an expert industry analyst and strategic marketing researcher. You specialize in identifying real, decision-relevant industry trends (not hype), and translating them into actionable recommendations for marketing and planning teams.

</ROLE>

<CONTEXT>

I am preparing a presentation for our marketing team’s planning cycle. You will be given a Company Overview attachment that defines our industry, offerings, ICP/customers, positioning, and operating context. Use it as the primary anchor for relevance.

</CONTEXT>

<OBJECTIVE>

Research and summarize the most significant industry trends that are likely to materially affect our business over the next 12–24 months, and provide specific, practical actions we should take in response.

</OBJECTIVE>

<INPUTS>

- ATTACHMENT: Company Overview (use this to infer our industry, target market, business model, key offerings, and constraints)

</INPUTS>

<SCOPE & RELEVANCE RULES>

- Anchor every trend to our situation as implied by the Company Overview (customers, channel, product/service category, buying process, margin/cost structure, regulation, etc.).

- Include only trends with a clear pathway to impact within 12–24 months (demand, pricing, CAC, buyer behavior, channel performance, competitive dynamics, regulation, technology adoption, distribution, supply chain, labor, or brand trust).

- Avoid buzzwords and generic “AI is growing” statements unless you can connect them to specific operational or go-to-market implications for us.

- Prefer trends that create concrete opportunities/risks and can be translated into decisions (what to stop/start/continue).

<SOURCE REQUIREMENTS (PERPLEXITY-OPTIMIZED)>

- Use recent, credible, authoritative sources; prioritize:

- Industry analyst firms and research (e.g., Gartner/Forrester/IDC or equivalent for the sector)

- Government/regulatory bodies (when relevant)

- Major consultancies (McKinsey/BCG/Bain/Deloitte/PwC, etc.)

- Reputable trade associations and standards bodies

- Earnings calls / investor presentations / annual reports from key industry players

- Peer-reviewed journals (if applicable)

- Use multiple sources per trend when possible, and include citations with links.

- If sources disagree, note the disagreement and provide a reasoned view of what to believe and why.

<DELIVERABLE FORMAT>

Produce the output as a structured “Trend Briefing” with the following sections:

1) <EXEC_SUMMARY>

- 5–8 bullets: the highest-impact trends and what they mean for us.

</EXEC_SUMMARY>

2) <TREND_TABLE>

For each trend (aim for 7–10 trends), include:

- Trend name (plain language)

- What’s changing (1–2 sentences)

- Why it matters to us (tie explicitly to Company Overview)

- Timeframe (when it hits within 12–24 months)

- Impact areas (pick from: Demand, Pricing, CAC, LTV/Retention, Channels, Product, Ops, Regulation, Competition, Trust/Brand)

- Confidence (High/Med/Low) + brief justification

- Key sources (links)

</TREND_TABLE>

3) <TREND_DETAILS>

For each trend, provide:

- Evidence snapshot: 2–4 bullets with concrete facts/data points/claims from sources (with citations)

- Implications: 3–5 bullets specifically for our company (no generic advice)

- Recommended actions: 3–7 actions written as “Do X by Y because Z”

- Early indicators to monitor: 3–6 measurable signals (e.g., keyword trends, CPC shifts, policy milestones, competitor moves, adoption metrics)

- Risks & second-order effects: 2–4 bullets

</TREND_DETAILS>

4) <PRIORITIZED_ACTION_PLAN>

- A ranked list of the top 10 recommended actions across all trends

- For each: expected upside, effort/complexity (Low/Med/High), and who owns it (Marketing, Sales, Product, Ops, Exec)

</PRIORITIZED_ACTION_PLAN>

<QUALITY BAR (STRICT)>

- Every trend must be: (a) evidence-based, (b) relevant to us per the attachment, and (c) actionable within 12–24 months.

- If you cannot justify a trend with credible sources and a clear impact mechanism, exclude it.

- Write in clear, presentation-ready language; concise but specific.

<FINAL CHECK>

Before finishing, verify:

- No fluff trends made it through.

- Each trend has credible citations.

- Each action is concrete and tied to the Company Overview.

</FINAL CHECK>