Here are some of my favorite classics on brand and marketing strategy.

I came across this post with a collection of unique and creative answers kids have written on their school tests.

What elements make up a good ad? How can you tell if an ad will be effective or not? What will really get people to buy your product or service?

Here’s a template for a 2-page marketing plan that provides a clear framework to help focus your marketing efforts.

Marketing has become less about creating better ads, and more about creating an integrated network of building loyalty for your brand.

If you’re into photography, you know that a camera’s aperture is the opening that lets light in to record the picture. This is an interesting analogy for your advertising.

The following exercise is designed to take the UVP one step further and thus deserves a new term. Your “Differentiating Value” is the intersection of “What makes you unique” with “What people care about.”

In general, we assume that people make decisions based on a rational thought process. 

There are some choices that simply have too many unknowns to make a completely rational and informed decision.

We sometimes get caught up chasing after trends. Some trends shape the marketplace. Online shopping. Social media.

If you’ve ever had a “creative block” trying to come up with a new marketing idea, here are some simple exercises to get you unstuck.

Here is a modified version of the Business Model Canvas that focuses more on branding and activities to help you in your marketing planning.