In general, we assume that people make decisions based on a rational thought process. 

There are some choices that simply have too many unknowns to make a completely rational and informed decision.

We sometimes get caught up chasing after trends. Some trends shape the marketplace. Online shopping. Social media.

If you’ve ever had a “creative block” trying to come up with a new marketing idea, here are some simple exercises to get you unstuck.

Here is a modified version of the Business Model Canvas that focuses more on branding and activities to help you in your marketing planning.