Here are some of my favorite classics on brand and marketing strategy.

Here’s a template for a 2-page marketing plan that provides a clear framework to help focus your marketing efforts.

Marketing has become less about creating better ads, and more about creating an integrated network of building loyalty for your brand.

The following exercise is designed to take the UVP one step further and thus deserves a new term. Your “Differentiating Value” is the intersection of “What makes you unique” with “What people care about.”

In general, we assume that people make decisions based on a rational thought process. 

If you’ve ever had a “creative block” trying to come up with a new marketing idea, here are some simple exercises to get you unstuck.