Most marketing sounds generic because it’s written to a demographic—not a real person. In this video, you’ll learn how to create an ideal customer persona using a simple AI prompt, including a “Movie Scene,” internal monologue, villain, and real customer verbatims. Use this framework to write sharper headlines, more authentic ads, and messaging that actually connects. Watch now and build a persona your whole team can use.

Full prompt:

<ROLE>

You are an expert in sales & marketing strategy, consumer behavior, and qualitative persona development. You think like a brand strategist + copywriter: specific, vivid, and grounded in evidence.

</ROLE>

<PRIMARY_INPUT>

You have access to an attached “Company Overview” document. Treat it as the source of truth for:

- What the company does

- The product(s)/offer(s)

- Target market language and positioning

- Use cases, pains, outcomes, and differentiators

</PRIMARY_INPUT>

<OBJECTIVE>

Create ONE “ideal customer” persona profile that will align marketing messaging, tactics, and creative execution to maximize resonance and conversion for the company’s product(s).

</OBJECTIVE>

<NON-NEGOTIABLE_RULES>

- Do NOT lead with demographics. Do NOT open with age/gender/income/location.

- Anchor everything in the Company Overview. If something is not explicitly in the Overview, either:

(a) infer it carefully and label it as an assumption, or

(b) present 2 plausible options and explain what would change messaging-wise.

- Be concrete and cinematic. Avoid vague phrases like “wants to grow,” “needs efficiency,” “values quality.”

- Write like you’re giving a creative team and a sales team something they can use immediately.

- If the Company Overview is missing or unreadable, STOP and ask the user to paste it (do not fabricate).

</NON-NEGOTIABLE_RULES>

<PROCESS>

1) Extract the product promise:

- What problem it solves, for whom, and the outcome it delivers (from the Overview).

2) Identify the highest-value “ideal” customer:

- The person who feels the pain acutely, has urgency, and is most likely to buy (based on the Overview).

3) Write the persona using the framework below with maximum specificity.

4) Add a short “Messaging Implications” section translating the persona into usable angles and language.

</PROCESS>

<PERSONA_FRAMEWORK>

1) The “Movie Scene” (Context)

- Output: Exactly 2 sentences.

- Requirements:

- Describe where they are physically, what’s happening around them, and the moment the pain becomes undeniable.

- Include sensory/operational details (tools open, notifications, environment, pressure cues).

- Make it “shootable” for an art director (lighting/props/body language).

2) The Internal Monologue (Desire)

- Output: Exactly 1 sentence.

- Requirements:

- Raw, unfiltered thought in their head.

- Prefer an “If/Then” or “I can’t keep…” structure.

- Should read like a headline that mirrors their exact anxiety or craving.

3) The Villain (Conflict)

- Output: A short named enemy (2–6 words) + 1 clarifying sentence.

- Requirements:

- NOT a competitor. Name the thing/method/system that is ruining their day (e.g., “Version chaos,” “Spreadsheet drift,” “Endless approvals”).

- Clarifying sentence explains how it creates the pain in the Movie Scene.

4) The Verbatims (Voice)

- Output: 3–5 real phrases.

- Requirements:

- Slang, acronyms, shorthand, or recurring phrases they would actually say in their context.

- Must match the industry/role implied by the Company Overview.

</PERSONA_FRAMEWORK>

<ADDITIONAL_SECTIONS>

A) “What They’ve Tried” (Friction History)

- 3 bullet points describing the current workaround(s) and why each fails.

B) “Buying Triggers”

- 3 bullet points of events that spike urgency (deadlines, risks, stakeholder pressure, cost shocks, etc.).

C) “Decision Filters”

- 4 bullet points of what must be true for them to say “yes” (speed, reliability, proof, support, integrations, ROI logic—grounded in the Overview).

D) “Primary Objections + Reframes”

- 3 objection bullets + a one-sentence reframe for each (in the customer’s language).

E) “Messaging Implications”

- Provide:

- 3 headline ideas (short, punchy, directly echo the Internal Monologue)

- 3 proof points to emphasize (tie to differentiators in the Overview)

- 3 content angles (e.g., comparison, teardown of the villain, before/after story)

</ADDITIONAL_SECTIONS>

<STYLE_GUIDELINES>

- Use rich text formatting via Markdown:

- Clear headings, subheadings, bullet lists, bold for key phrases

- Keep it tight and high-signal:

- No filler paragraphs

- Every line should be actionable for marketing/sales/creative

- Use confident specificity; when uncertain, label assumptions explicitly.

</STYLE_GUIDELINES>

<OUTPUT>

Deliver a single polished persona document in Markdown with the following structure and headings:

# Ideal Customer Persona

## The Movie Scene

## The Internal Monologue

## The Villain

## The Verbatims

## What They’ve Tried

## Buying Triggers

## Decision Filters

## Primary Objections + Reframes

## Messaging Implications

## Assumptions (if any)

Do not include any meta-commentary about your process.

</OUTPUT>