If you struggle to explain what makes your business different — or why customers should choose you — this video will change that. Most companies can’t clearly articulate their value proposition, and it costs them sales, trust, and opportunities.

In this video, I'll walk you through the 5-step process used by top marketers and strategy consultants to define a value proposition that actually converts. You’ll learn how to:

• Define your ideal customer so your message hits the right audience

• Uncover core pain points that truly matter to them

• Explain how your product solves those problems better than alternatives

• Paint a clear picture of your customer’s “after state”

• Craft and adapt a powerful value proposition statement for any channel