More effective marketing – Using these 7 mental shortcuts

Discover how to leverage the psychology behind customer decisions with these 7 powerful cognitive biases that can transform your marketing effectiveness. In this comprehensive video, I break down the mental shortcuts that drive purchasing behavior—from anchoring and loss aversion to social proof and the decoy effect—and show you exactly how to apply each principle ethically in your campaigns.

Whether you're struggling with pricing strategy, trying to increase conversions, or wondering why some marketing feels magnetic while others fall flat, these decision science principles will give you an unfair advantage by aligning your marketing with how people naturally think and make choices, complete with real-world examples and actionable challenges you can implement immediately.