Make marketing decisions like a pro - lessons from "How to Decide” by Annie Duke

Learn how to make better marketing decisions even when you don't have all the data with insights from Annie Duke's "How to Decide."

In this comprehensive review, I explore how the former poker champion's decision-making framework can transform your marketing strategy by helping you avoid common cognitive traps like "resulting" (judging decisions by outcomes) and hindsight bias.

Discover Duke's 6-step decision model, learn practical applications for campaign post-mortems, channel strategy, and A/B testing, plus get actionable tools like knowledge tracking and counterfactual thinking that will help you separate luck from skill in your marketing results and build systems for consistently better strategic decisions.