Goals vs Strategy vs Tactics: A simple framework for marketers

Too many businesses confuse goals, strategy and tactics — and end up wasting money on marketing that doesn’t work. In this video, Brent Shiratori breaks down the difference with a simple four-part framework and a powerful lesson from the legendary Got Milk? campaign.

You’ll learn how to stop chasing random tactics, start developing real strategies and create marketing that actually drives results. Watch now to transform how you approach marketing.