Most marketing teams aren’t failing because of bad tactics — they’re failing because they don’t agree on what the brand actually stands for.

In this 15-minute video, Brent Shiratori breaks down a simple 3-circle positioning exercise that aligns leadership fast and turns scattered marketing into one clear promise.

You’ll learn how to map what you offer, what customers care about, and what competitors claim — then find the overlap that becomes your brand promise. Watch it if your campaigns feel busy… but not effective.