Unreasonable Hospitality: 3 Marketing Lessons That Will Transform Your Business

Just finished "Unreasonable Hospitality" by Will Guidara and had to share why this restaurant book is actually one of the best marketing books I've read all year.

The Book: Chronicles how Will Guidara transformed 11 Madison Park from an upscale bistro into one of the world's best restaurants—not just through excellent food, but by mastering every step of the customer journey.

The Hot Dog Story: My favorite example from the book involves a guest who mentioned wanting to try an authentic NYC hot dog before catching their flight. Instead of just nodding politely, the staff dispatched someone to buy a hot dog, had the chef plate it on a silver platter with perfect condiments and beer pairing. Cost: maybe $5. Impact: a story they'll tell forever.